Digital Marketer & Strategist from Singapore. Currently managing campaigns across Meta, Google, and LinkedIn platforms.
Campaign planning, budget optimization, Meta & Google Ads performance tracking
Account management, strategic communication, and brand consultation
Creative concepts, brand identity, and campaign visuals for digital platforms
Storytelling, audience targeting, and social content planning
“ I worked closely with Wathan as my OTC brand’s Senior Account Executive, and she is an invaluable asset. She developed and executed strategic plans, managed multiple projects seamlessly, never missed a deadline, and consistently delivered high-quality work. Her dedication to excellence showed in the results. ”
“ Data and analytics are Wathan’s superpowers. Her Meta media buying know-how and analytical mindset make her a strong digital strategist. At MCI, she contributed to winning pitches, mentored juniors, and retained clients through solid client service. ”
“ Soe Wathan is a highly motivated, results-oriented Account Manager and an excellent communicator. She builds relationships quickly, negotiates well, and consistently exceeds expectations. I was her Account Director for two years—she delivered outstanding results for clients and is a valuable asset to any team. ”
“ Her biggest strength lies in client service. She has a natural ability to connect with clients, put them at ease, and solve problems on the spot. Where most account managers might hesitate or say they will “check with the team,” she would confidently offer smart, practical options right there in the moment. That kind of initiative not only solves problems but builds long-term trust with clients. Ten out of ten, I would hire her again. ”
