This is where I share how each campaign was made — the ideas, challenges, and how I solved problems along the way.
It’s not always sweet, but it’s real and worth the read.
Every café has its near-misses — a burnt shot, a spilled latte, a distracted pour. This project was no different. What started as a bitter blend turned into a smooth pour with the right adjustments. Here’s how I stirred, tasted, and re-brewed the strategy to serve results that hit just right.