V.

My Process & Thinking Approach

I believe that creativity is subjective

If a group of people think my work is unique or makes sense to them, then it counts as creative. This idea guides how I build stories and shape messages. When I try to reach a specific audience, I focus on perception, psychology, and design. I see stories as living systems where visuals, emotions, and ideas come together to form meaning. Inspired by Gestalt principles of unity and semiotic thinking about symbols and cues, I try to design communication that people can trust before they even read the words. Below is how I turn abstract ideas into stories that connect and move people.

Observe

Understand how audiences see, feel, and respond. It’s about empathy — noticing subtle details that shape perception.

Connect

Bring together insights, visuals, and emotions. Find natural relationships between meaning, form, and purpose.

Shape

Craft the story with balance and flow — every word, color, and rhythm should feel intentional and harmonious.

Express

Translate strategy into content that feels genuine. Let people experience the message, not just read it.

Refine

Review the story’s emotional and visual clarity — adjusting until form and meaning move as one.

My Real Experiences

Retail Identity — Vintage Heritage Made Clickable

I reimagined a 60-year-old Myanmar fashion brand through nostalgia and storytelling — reviving offline legacy for online growth.

  • Theme: “Still Rocking Since 19XX”
  • Created episodic posts “Ko Tin Maung – Ep. 1 & 2”
  • Sales doubled · Engagement +85%
Vintage Look 2 Vintage Look 3
Dear Younger Me Mosaic 1 Dear Younger Me Mosaic 2

“Dear Younger Me” – Her Courage Leaders Summit

Turning a brand intro into an emotional storytelling movement — women leaders wrote letters to their younger selves, forming a mosaic of empowerment.

  • Hook: “What would YOU tell your younger self?”
  • Unified postcard layout matched Her Courage’s visual system
  • +45% save rate · 2.8× engagement · organic reach boost

Let’s Collaborate

Reach out to start a project, share an idea, or book a chat.