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title: Storytelling & Content Strategy – Vivian Soe Wathan
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<https://soewathan.com/?hsLang=en> <https://soewathan.com/profile?hsLang=en> <https://soewathan.com/en/blog-posts?hsLang=en> <https://soewathan.com/projects?hsLang=en>

 Hire Me

Storytelling & Content Strategy

# Stories that align strategy, design & emotion

I design narratives people can trust before they read the words — blending perception, psychology and semiotics into clear, useful content that moves people.

### Observe

Understand how audiences see, feel, and respond. Notice the subtle cues shaping perception.

### Connect

Bring together insights, visuals, and emotion. Align meaning with form and purpose.

### Shape

Craft a balanced narrative — every word, color, and rhythm is intentional.

### Express

Translate strategy into content that feels genuine — let people experience the message.

### Refine

Iterate for visual and emotional clarity until form and meaning move as one.

Project Highlights

## Kurabo Kimino – Fashion & Retail Retainer Project

Legacy brand (60+ years) with no guidelines or social presence. I acted as account manager and copywriter, positioning its heritage as a distinctive edge and driving growth through episodic storytelling.

- Theme: **“Still Rocking Since 19XX”**
- Created episodic posts “Ko Tin Maung – Ep. 1 & 2”
- Results: Sales doubled · Engagement +85%

![Kurabo visual 1](https://soewathan.com/hubfs/09E98E87-F334-45A9-BF8D-FCFCA45B154B.jpeg) ![Kurabo visual 2](https://soewathan.com/hubfs/ko%20tin%20maung%20ep1.jpeg)

I guided the overall concept, visuals by designer Wai Htoo Han.

![Dear Younger Me 1](https://soewathan.com/hubfs/1.png) ![Dear Younger Me 2](https://soewathan.com/hubfs/2.png)

## “Dear Younger Me” – Her Courage Leaders Summit 2025

Brief: introduce speakers for the summit. Concept: ask each leader what they’d tell their younger self. The emotional angle fit the brand’s mission and became a campaign highlight.

- Hook: **“What would YOU tell your younger self?”**
- Unified postcard layout matched Her Courage’s visual system

## Let’s work together.

Crafting clear, modern stories that connect ideas to impact.

 Hire Me

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<https://www.tiktok.com/@vivi.ayesaybel> <https://www.youtube.com/@soewathan.vivian> <https://www.linkedin.com/in/soewathan>

© 2025 Vivian Soe Wathan · Digital Marketing Portfolio