I design narratives people can trust before they read the words — blending perception, psychology and semiotics into clear, useful content that moves people.
Understand how audiences see, feel, and respond. Notice the subtle cues shaping perception.
Bring together insights, visuals, and emotion. Align meaning with form and purpose.
Craft a balanced narrative — every word, color, and rhythm is intentional.
Translate strategy into content that feels genuine — let people experience the message.
Iterate for visual and emotional clarity until form and meaning move as one.
Legacy brand (60+ years) with no guidelines or social presence. I acted as account manager and copywriter, positioning its heritage as a distinctive edge and driving growth through episodic storytelling.
I guided the overall concept, visuals by designer Wai Htoo Han.
Brief: introduce speakers for the summit. Concept: ask each leader what they’d tell their younger self. The emotional angle fit the brand’s mission and became a campaign highlight.