Women’s Empowerment 2025 – Class Living Singapore

The Brief

Class Living Singapore hosts the Her Courage Leaders Summit each year, celebrating and empowering women leaders. For 2025, the theme was “Inspiring Courage for Transformative Leadership.”

As a final-year project, all design students were given the same brief—essentially a competition between groups. Each group had to pitch a complete creative direction for the event. Out of eight possible deliverables, only selected groups would be chosen for specific ones.

Our group’s concept was chosen for nearly all the deliverables (except the ones every group had to submit). This meant our work became the backbone of the 2025 event’s visual identity.

Finding the Concept

When my group started brainstorming, one word captured our attention: transformation. We wanted a symbol that embodied growth, courage, and womanhood—so we landed on the butterfly.

A butterfly’s journey mirrors resilience and transformation. Its upward flight symbolizes women rising into leadership. I merged Class Living’s brand element into butterfly wings, making it feel rooted in their identity rather than generic.

Crafting the Visual Language

I noticed the event had used white as its main theme color in previous years. To make 2025 stand out, I pushed for a bold shift: using purple, their primary brand color. Purple carried both empowerment and elegance, perfectly aligned with the theme.

• Colors: Purple at the core, paired with softer shades for contrast.
• Typography: Strong but approachable fonts, easy to adapt across media.
• Layouts: Clean compositions with space for the butterfly motif to shine.

The Design Journey

Sketching: exploring how brand motifs could transform into butterfly wings.

Iteration: refining ideas through critiques and peer feedback.

Final deliverable

Deliverables We Produced

• Event opening video graphics
• Posters and promotional reels
• Brochure cover design
• Social media visuals (8–10 posts with hashtags)

Challenges

• No existing guidelines: We had to create the brand system from scratch.
• Learning curve: Balancing deadlines while teaching myself Photoshop on the fly.
• Competition pressure: Every group was aiming to stand out, so we had to push our concept further.

The Impact

The butterfly-themed identity gave the 2025 summit a fresh look that stood apart from previous years. The use of purple not only strengthened brand recognition but also gave the event a bold, memorable personality.