--- title: Blog – Vivian Soe Wathan --- Hire Me # Insights & Reflections Exploring creativity, communication, and the strategy behind meaningful digital work. ### [![How Social Media Is Influencing the Real World](https://soewathan.com/hubfs/how-social-media-is-influencing-the-real-world-feature-image.png) Society · Media How Social Media Is Influencing the Real World Social platforms shape identity, health, and democracy — power and responsibility in a connected world. Read More Oct 27, 20253 min read](https://soewathan.com/blog/how-social-media-is-influencing-the-real-world?hsLang=en) ### [![Is a Communication Degree Useless?](https://images.unsplash.com/photo-1513258496099-48168024aec0?q=80&w=2000&auto=format&fit=crop) Education · Career Is a Communication Degree Useless? Industry voices argue the opposite: strategy, literacy, and ethics make comms grads more relevant than ever. Read More Oct 26, 20253 min read](https://soewathan.com/blog/is-a-communication-degree-useless?hsLang=en) ### [![Audience Research & Social Media Data](https://images.unsplash.com/photo-1483478550801-ceba5fe50e8e?q=80&w=2000&auto=format&fit=crop) Analytics · Strategy The Importance of Audience Research & Social Media Data Define who you speak to and how they behave — then let data guide creative that actually converts. Read More Oct 26, 20253 min read](https://soewathan.com/blog/the-importance-of-audience-research-and-social-media-data-in-modern-marketing?hsLang=en) ## Let’s connect and collaborate. From strategy to storytelling — I build ideas that perform with purpose. Hire Me Copy Email • Follow Me © 2025 Vivian Soe Wathan · Digital Marketing Portfolio