V.

Media Buying & Optimization

Brewing ROI with Precision Ads

I plan, run, and optimize campaigns across Meta, Google, and LinkedIn — blending data, creativity, and audience insight to deliver measurable growth across Southeast Asia.

Meta Ads

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Google Ads

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LinkedIn Ads

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Campaign Highlights
Insurance Brand · Multi-Platform

+52% CTR · 3.1x ROI

  • Managed Google, Facebook & LinkedIn campaigns
  • Built retargeting funnels reducing CPL by 28%
Pharmaceutical Brand · Facebook Ads

1.8M Reach · +40% Engagement

  • Health awareness storytelling via carousels
  • Boosted interaction rates through creative testing
Retail & Lifestyle Brand · Facebook Ads

4.5x ROAS · -30% CPA

  • Dynamic product-based A/B testing
  • Improved conversions in Singapore market
Golfwear Brand · Facebook Ads

+300% Follower Growth

  • Lifestyle-driven content positioning
  • Boosted CTR through short-form video ads
Fintech Brand · FB + Google

+68% Installs · -24% CPI

  • Scaled user acquisition campaigns regionally
  • Implemented keyword layering for Google Search
F&B · Facebook Ads

+42% CTR · +55% Engagement

  • Storytelling visuals with “brew your day” theme
  • Used dynamic creative optimization for reach
Wellness & Clinic · Facebook Ads

+35% Leads · -22% Cost/Result

  • Localized content focused on trust & wellness
  • Used testimonial videos for stronger conversions
My Approach

How I Plan Media Buying Campaigns

I am not just pressing “Boost Post” — you’re a strategist who understands audience psychology, data interpretation, and regional nuance.

Every campaign starts with understanding — not assumptions. I localize every media plan by studying cultural context, platform behavior, and user motivation in each market. Whether it’s Singapore, Myanmar, or regional Southeast Asia, I tailor targeting, messaging, and creative strategy to resonate deeply with audiences — not just reach them.

Audience Mapping

Segmenting personas by behavior, interest, and intent ensures each message finds its right audience.

Channel Strategy

Choosing the right platform for the right purpose — Meta for storytelling, Google for intent, and LinkedIn for authority.

Localization

Every ad is adapted in tone, language, and visuals to fit the cultural rhythm of the market it speaks to.

Testing & Optimization

I run structured creative and copy tests — refining campaigns with real-time data for better CTR, CPA, and ROAS.

Data Analysis

Translating insights from metrics into actionable strategies — not just reporting numbers but narrating their meaning.

Insight-Driven Storytelling

I merge data with emotion — ensuring every campaign feels human while performing like a machine.

This blend of strategy and localization ensures that every dollar spent isn’t just advertising — it’s communication with purpose.

Let’s Collaborate

Reach out to start a project, share an idea, or grab a slot on my calendar.

Location: Singapore · Available globally · Fluent in brewing brands and breaking stories

© 2025 Vivian Soe Wathan · Designed with care & caffeine ☕