--- title: Media Buying & Optimization – Vivian Soe Wathan --- Hire Me Media Buying & Optimization ## Brewing ROI with Precision Ads I plan, run, and optimize campaigns across Meta, Google, and LinkedIn — blending data, creativity, and audience insight to deliver measurable growth across Southeast Asia. ### Meta Ads 0 Avg. ROAS 0 Cost per Acquisition 0 Engagement Rate ### Google Ads 0 CTR Increase 0 Quality Score 0 Conversion Rate ### LinkedIn Ads 0 Cost per Lead 0 Message Response 0 Qualified Leads Campaign Highlights Insurance Brand · Multi-Platform #### +52% CTR · 3.1x ROI - Managed Google, Facebook & LinkedIn campaigns - Built retargeting funnels reducing CPL by 28% Pharmaceutical Brand · Facebook Ads #### 1.8M Reach · +40% Engagement - Health awareness storytelling via carousels - Boosted interaction rates through creative testing Retail & Lifestyle Brand · Facebook Ads #### 4.5x ROAS · -30% CPA - Dynamic product-based A/B testing - Improved conversions in Singapore market Golfwear Brand · Facebook Ads #### +300% Follower Growth - Lifestyle-driven content positioning - Boosted CTR through short-form video ads Fintech Brand · FB + Google #### +68% Installs · -24% CPI - Scaled user acquisition campaigns regionally - Implemented keyword layering for Google Search F&B · Facebook Ads #### +42% CTR · +55% Engagement - Storytelling visuals with “brew your day” theme - Used dynamic creative optimization for reach Wellness & Clinic · Facebook Ads #### +35% Leads · -22% Cost/Result - Localized content focused on trust & wellness - Used testimonial videos for stronger conversions My Approach ## How I Plan Media Buying Campaigns I am not just pressing **“Boost Post”** — I am a **strategist** who understands audience psychology, data interpretation, and regional nuance. Every campaign starts with understanding — not assumptions. I localize every media plan by studying cultural context, platform behavior, and user motivation in each market. Whether it’s Singapore, Myanmar, or regional Southeast Asia, I tailor targeting, messaging, and creative strategy to resonate deeply with audiences — not just reach them. ### Audience Mapping Segmenting personas by behavior, interest, and intent ensures each message finds its right audience. ### Channel Strategy Choosing the right platform for the right purpose — Meta for storytelling, Google for intent, and LinkedIn for authority. ### Localization Every ad is adapted in tone, language, and visuals to fit the cultural rhythm of the market it speaks to. ### Testing & Optimization I run structured creative and copy tests — refining campaigns with real-time data for better CTR, CPA, and ROAS. ### Data Analysis Translating insights from metrics into actionable strategies — not just reporting numbers but narrating their meaning. ### Insight-Driven Storytelling I merge data with emotion — ensuring every campaign feels human while performing like a machine. This blend of strategy and localization ensures that every dollar spent isn’t just advertising — it’s **communication with purpose.** ## Let’s build campaigns that convert. From insights to impact — I turn metrics into movement. Hire Me Copy Email • Follow Me © 2025 Vivian Soe Wathan · Digital Marketing Portfolio