Objective
Create awareness for a new playground branch at a shopping mall. Mid-campaign, expectations shifted — the client wanted measurable ROI tied to ticket sales and registrations.
Approach
We reframed the activation as an interactive “Journey to LuLu Land” game inspired by Snakes & Ladders — designed for footfall, participation, and conversion.
Activation = attention → interaction → direct pitch → sale.
Concept Evolution
Draft → Design → Execution
Draft — mechanics sketched and tested.
Design — client-approved vinyl layout.
Execution — life-sized board installed at mall.
Results
0
Early-bird tickets in 4 days
0
Event registrations
0% KPI goal exceeded
My Role
Managed shifting expectations, owned Facebook Ads, and coordinated creative + production to keep ROI targets and budget aligned.
Skills: Strategic Pivoting · Project Management · Budget-Savvy Production · Performance Ads